This costume not only aims at young women but it causes a social stigma that this is the shape that women have to be, in the American ideal. The hourglass shape has been popular and praised for many centuries shaming women with thick and voluptuous bodies. Women already are faced with a standard to fit the ideal hourglass shape but to put up a costume named "Anna Rexia" which is obviously anorexia aimed at young women shows that our society still does not realize the issues and problems that women go through to achieve this 'ideal' body shape. Crash diets, bulimia, self abuse is some of the extents women go through because of the pressure of society. We see it everywhere; billboards, magazines, commercials. All these advertisements aim for the women of this society and warp their minds into what they should and should not be. But we need to put a stop to this we need to tell our children our future of this world that it is ok to have curves, it is ok to not look and have a barbie doll-like figure. If you want to be fit and healthy that is something that is completely up to you but don't be pressured to do it through the means of crash diets, anorexia, bulimia, pills you can be healthy by eating right and exercising.
And this does is not just limited to women. Men also experience these issues. They just don't go through the shame "social shame" as women do because heavier men live up to male stereotypes.
Below you'll find the link to CNN's "Anna Rexia" cover in case you are further interested.
http://thechart.blogs.cnn.com/2011/10/07/sexy-anorexia-halloween-costume-controversy/
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